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MEN'S GROOMING · MADE IN MONTREAL

Cultivate your heritage

Three products. A complete ritual. Oil, moisturizer, and black soap formulated in Montreal. Enriched with baobab, chébé, and moringa. For a beard that no longer itches or breaks.

All Products

★★★★★

Carlos T.

What I particularly appreciate is that the oil is not greasy and does not leave a heavy feeling.
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★★★★★

Steve S.

Black soap helps keep your beard clean 24 hours a day.
 

★★★★★

Manuel H.

The scent is excellent and it doesn't leave a greasy feeling.

Find us in Montreal showrooms

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Our History

Our habits define us. They shape who we are, and what we transmit to those around us.
ATAN was born from this conviction: taking care of oneself is an act of conscience, a living heritage that we cultivate every day and pass on to our community, to the next generation.
Formulated in Montreal with ingredients from West Africa, our products are an invitation to build a ritual that matters. For you, and for those who watch you.

THREE PROBLEMS · THREE ACTIONS

Is your beard itchy?

In almost all cases, it can be resolved with a single action.

It's been itchy for three weeks

Normal: the hair cut cleanly irritates the skin underneath. Baobab and hemp soothe the irritation from the first applications.

Beard oil · $20 →

It's rough and it breaks

Lack of deep hydration. Our moringa infused with chébé coats the fiber and makes it supple.

The skin feels tight after shaving.

Black soap cleans without stripping, aloe soothes. Once or twice a week, no more.

LEGACY PROGRAM

$1 spent = 1 Heritage point. At 150 points, your delivery is free. And we give you 25 points just for creating your account.

Each purchase earns you money.

THE WORKSHOP

What we learn by formulating

The ingredients, the techniques, and what science really says.

Cultivate Heritage

Counscious action

Taking care of oneself is not a luxury. It is a choice that is passed down.

Exceptional ingredients

From chébé to shea, our raw materials come from West Africa and Canada and are chosen for their properties proven by generations.

Made in Quebec

Formulated and manufactured in Montreal, in small batches, according to artisanal standards that make no compromises on quality.

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